Social media users often move through different phases according to the length of time they’ve spent on social networks.
And “time” is a common thread that comes up in conversations around social media.
I’ve pulled these two time themes together in the list below. Do you recognise yourself or others in these sayings?
“It’s a waste of time”
This person isn’t using social media and doesn’t understand the appeal. They think it’s a fad that will go away. They scoff at social media users. They often reason that they prefer other methods of communication.
“I haven’t got enough time for it”
This person understands that social media can help them stay in touch with others and hear news first. They probably have a Facebook profile. They are cynical about others’ enthusiasm and may only check their networks on the weekends.
“How do you find the time?”
This is a social media user who’s having some light bulb moments. They are using Facebook, Twitter and perhaps Foursquare or Instagram. They’re gaining an understanding of social media as something that can be useful and fun – but can’t quite work out how to fit it into their busy lives. Rather than giving up, they’re asking for tips from more social-savvy friends.
“Where did the time go?”
This is someone who’s fallen hard. They’ve spent hours down the social media black hole. They’re late for work because they started reading Facebook over breakfast. That TV show they are watching? They keep missing bits because they’ve been too busy reading what other viewers are saying on Twitter. They may have tripped over a gutter while walking and using their smartphone at the same time.
“I make time.”
Finally, this is a social media user who has a solid few favourite platforms. This person knows what suits them and has ditched the rest. Facebook? They’re over it, and may have deleted their profile. They might use Path instead. They may use Tumblr. They have well-ordered Twitter Lists. Their social networking is achieved during a few niche times of the day, usually on their mobile device. They may network and conduct business via social media and make sure they have the time to pay attention to their earmarked important channels.