Deadly serious about social media

As we spend more of our lives on social  networks, it only makes sense to ask: what happens to our social media accounts when we die? A start up called Dead Social has taken this a step further, by developing a tool that will enable people to store Facebook, Twitter and GooglePlus messages, for distribution…

Selling social media to your management or board

A lot of organisations would like to use social media – but they’re blocked by management. CEOs, board members and others can be wary of social media because they are the guardians of an organisation’s future and its reputation. They constantly assess risk, and social media can appear to be a volatile and risky space….

6 ways to enhance your Facebook experience

This is part of the Social Media 101 series. If you’re more au fait with social media, look away now … Facebook is Australia’s most popular social network, with a user base hovering around 10 million and growing. But some things about Facebook annoy us, right? Here are six quick little adjustments you can make…

Why comms professionals MUST use social media

I’m still coming across many colleagues in the communications field who haven’t used social media yet. And by that I mean: don’t have a Facebook account. Have never looked at Twitter. Aren’t sure how to find a blog. My first reaction is to struggle to keep my jaw from hitting the floor. The second reaction…