But .. I can’t find you on Facebook!

Ever seen a sign that says “Find us on Facebook”? It has to be one of the most aggravating marketing calls to action. Find you? You mean, type your business name, or its nearest approximation, into the search box of Facebook?  And then you want us to assess the results, do some filtering, reject listings…

Weekly social media segment on ABC radio

Since January, I’ve had a weekly gig on ABC 891 Adelaide radio.  Big thanks to Michael Smyth for the opportunity. Each week, we discuss trends in social media and share tips on how you might use platforms. Yesterday (23 March 2012), we discussed YouTube and Wikipedia – the ‘forgotten social network’. Listen to it here: Prakky on…

Four Must-Do Comms Chats On Twitter

If you’re in the communications or social media field, you might enjoy the following list of regular Twitter hashtag conversations. I know I do! They provide a rich source of social media tips, inspirations and news. They also connect you with great communicators around the world. Beware, you may have to get up pretty early…

The Fallout From The Top 100 Adelaide Twitter List

A recent Sunday Mail article listing South Australia’s most prolific tweeters has stirred up a lot of discussion. I was briefly quoted in the article, and in this post today I’d like to make some observations about the fall out. The article set out to “reveal our 100 most active tweeters”. Most active was measured…

“Coles and other social media crises I’ve met”

It’s getting out of hand. Writing about the next ‘social media crisis’ has become a popular mainstay for some journalists, bloggers and media industry analysts. It’s easy fodder. Step one: regularly visit major brands on Facebook or Twitter. Step two: wait for brand to ask a broad question or kick off an online competition. Step…