The overlooked benefit of social media for business


 When you use social media for business, there are a lot of benefits.

But one of those benefits is often overlooked. And that drives me nuts.

And that’s the benefit to yourself, as an individual.

Take one of my clients as an example. Last year I worked with a government health body to deliver a social media strategy. And as we worked through  the plan, as so often happens, the team I worked with learned more about social media and became bolder in how they used it.

I taught them how to use Twitter. I encouraged them to connect with others. We found hashtags they were interested in, and we found trustworthy tweeters from their sector that they could learn from.

We also looked at similar government bodies who were using social media, and in fact we ended up having a face to face meeting with one. The professionals around the table found they were working on a lot of similar projects, and there were opportunities for them to share resources. They are now working more closely together.

Now, as a result of knowing more about social media, those clients are:

  • Using Twitter to find and share industry news
  • Finding different ways of doing things, through conversations with peers they trust
  • Following conference proceedings via Twitter hashtags
  • Raising their own profiles within their sector and building a name for themselves

So remember, when others may be bagging social media when it isn’t achieving overnight sales or building a brand, there are many other uses for Twitter, Facebook, LinkedIn and so on. And a lot of those will be at an individual level, benefitting employees and employers (and eventually clients and customers).

I’m sure you have a few stories to share, in terms of how social media has helped your workplace learning and connections.

2 Comments Add yours

  1. Darrin Johnson says:

    Agree Prakky, Ive yet to develop any tangible revenue or brand benefits from my Social media experience however heaps of personal networking benefits that have certainly gone on to develop into more tangible revenue related things

    1. From my experience, a good tactic is to align brand with your others participating in your niche. As soon as I did this I saw the level of followers and, more importantly, engagement, rise significantly.

      The feeling of getting tangible revenue from social media is awesome. I have picked up two high-value customers in barely a month.

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