Social media is a competitive space.
Our favourite platforms, like Facebook and Twitter, are continually working to keep us engaged and loyal. They’re also looking for more ways to monetise their platforms. That’s why they regularly change their user interfaces and service offerings.
Twitter.com has changed again, this time to quite a marked new layout.
But is it just me, or is Twitter.com a mirror image of the previous interface? The new layout swaps your profile details from right to left, and your newsfeed from left to right.
A few more cosmetic changes include:
- When you click on a Follower’s profile link to see more info about a Twitter account, you’re served with a new popup window. Previously you’d see this info neatly to the right of screen, with no popups.
- When you want to read a conversation, it’s a similar story: it used to appear to the right of screen, now it expands within your newsfeed. It could be in danger of being lost there, but it does have a grey background to help you see the conversation.
- You can see your own Twitter background more than before, because Twitter has used an opaque effect when you scroll down far enough.
As well as those superficial tweaks, Twitter is more layered, with new Connect and Discover tabs.
Connect shows your Mentions and Interactions; Discover is more about propelling you further into Twitter (as the name suggests). It’s where you’ll find:
- Your Activity tab (only recently introduced and still new to some users)
- Suggestions for who to follow
- Find friends (linking you with email accounts)
- Browse categories (which will be especially useful for people new to Twitter). This offers a search function or suggestions in categories including Entertainment, Music and Sports. I would have liked to see alt tags over the suggested Twitter account avatars to find out more, but they’re not there, so you’re forced to click to find out more.
I’m not going to offer a blow-by-blow “how to” on the new Twitter, because of course the good folk at Mashable have already done that. Read Mashable’s new Twitter tips.
I don’t use Twitter.com very often, because I find other Twitter tools serve me better, such as Hootsuite or Echofon. That’s yet another reason for Twitter’s evolution. It wants me back, spending time on site and contributing to its visitation stats. And with this current iteration, I think it might just see more of me, because I’m finding the ‘newness’ intriguing.
What do you think of the new Twitter?