My year in social media

2011 was a year of hits and misses, in terms of my personal use of social media. I stuck with platforms I love – Twitter and WordPress. I committed to new loves – Instagram and Miso. I maintained platforms I couldn’t do away with – Facebook and LinkedIn. I continued to use Foursquare, despite some ups…

The great and the scary things about Foursquare

Foursquare’s a funny thing. It’s one of those social media tools that polarises people.  It’s also one that Joe Public still hasn’t heard of. But if you’re  social media fan, it’s likely you’ve used this location-based app to share where you are, leave tips, read recommendations and meet up with friends. Almost two years after…

Is the new Twitter a mirror image of the old?

Social media is a competitive space. Our favourite platforms, like Facebook and Twitter, are continually working to keep us engaged and loyal. They’re also looking for more ways to monetise their platforms. That’s why they regularly change their user interfaces and service offerings. Twitter.com has changed again, this time to quite a marked new layout….

Community management not for fainthearted

There’s an old saying that doctors bury their mistakes, lawyers gaol their mistakes and journalists publish theirs. Social media managers not only publish their mistakes – they have their mistakes raked over in real time for all to see. And if your ‘mistake’ hits the big time, you can expect opinion columns, analysis and derision…