Month: November 2011

What’s in a name?

I presented two social media Masterclasses at the South Australian Tourism Industry Council conference recently. The conference MC was a journalist named Emma Rebellato. Emma had a lovely speaking voice. Smooth tones. Calming manner. But it was her name I was… Read More ›

Is Klout Losing Its Kred?

There has long been disquiet and scepticism surrounding the social media ‘influence measurement tool’ Klout. I’ve seen most of this on Twitter over many months (and not just recently, following changes to Klout’s algorithm). I’ve seen tweets from people questioning… Read More ›


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