I’ve managed a lot of Facebook Pages over the past few years.
They’ve always been owned by my employer or my clients. Occasionally they’ve been owned by a community group that I’ve been part of.
As the Page manager, I was always careful to retain that Page’s brand voice, to protect its business interests, keep its community happy and grow the Page’s fanbase and engagement. It’s something I enjoy within the boundaries that apply – because those boundaries challenge you.
Yesterday I announced that I will be launching my own social media consultancy. And with that, comes my own Facebook business page. And that feels so invigorating I am still searching for a metaphor to do it justice [please feel free to leave appropriate metaphor in comments below].
I always advise clients to have a goal when using social media, and to have standards and a ‘voice’ to stick to. That helps steer them away from trouble, and the problematic blending of the personal and professional. Will I be tempted to be silly on the new Prakky Page? Will I forget the brand voice now and then? I hope not. I have to remember that I have my personal Facebook profile for that …
As a Prakkypedia reader, I hope you’ll take the time to Like https://www.facebook.com/PrakkyCom and interact with me there. I’m looking forward to seeing you.
Over coming weeks, I’ll also be launching the new brand on Facebook and my new website. There’ll be a different look for Prakkypedia too.