The Twitter 101 Everyone Thinks I’ve Written

I often receive tweets asking about my Twitter 101 blog post. The thing is, I haven’t actually written a Twitter 101 post. So you can consider this my ‘cheat’ and shortcut. In previous posts, I have outlined some Twitter tips for newbies, and touched on some principles of etiquette that I think are nice to know. These are listed below: Why Twitter? Most common questions … Continue reading The Twitter 101 Everyone Thinks I’ve Written

The perfect social media manager

A lot of blogs have been written about the ‘perfect social media manager’ or, as often called these days, ‘community manager’. Social Media Today wrote about “What Makes an Exceptional Social Media Manager” and there are some great traits listed on this blog by Powerhouse USA (an older post, but still valid). As social media seeps more into organisations, employers are grappling with finding the … Continue reading The perfect social media manager

Ban social media? What a riot.

Someone is murdered with a hammer. Do we ban hammers? No, we can’t because there’s these things called nails and these things called houses that shelter us, so we kind of need hammers to be available. Someone is run over by a train. Do we ban trains? Sorry, we can’t.  Public transport must continue apace and we can only put up more safety rails and … Continue reading Ban social media? What a riot.

Marketing Week 2011: Battle of the Creatives

Marketing Week is always a sensational time in Adelaide – when over five days we’re treated to some of the best speakers from the worlds of marketing, advertising, public relations, digital, government, market research and more. Last year I was part of a breakfast session with Lee Hopkins and Crispin Butteriss. We enjoyed being interrogated by PRIA SA Chair Adam Thomson while the audience clattered … Continue reading Marketing Week 2011: Battle of the Creatives

Shazam is the shizzle .. and other Apps I like

Here’s a quick post on three of my favourite Apps, and what I’m using them for … Shazam lets you ‘discover, buy and share’ what you’re listening to. In this age when a lot of radio announcers don’t back-announce the great song they just played, it can drive you nuts not knowing the song title or band. But with Shazam, you can hold your phone … Continue reading Shazam is the shizzle .. and other Apps I like

Who owns your social media account?

Recently I blogged about why your boss should allow you to use social media in the workplace. This has a lot of advantages (read my previous blog to find out why). But what happens when your workplace not only allows you to use social media, but requests that you use it? Take this to the extreme and consider – who then owns your social media … Continue reading Who owns your social media account?

@2011census ticks all the right boxes

Once every five years, Australians fill out a census form. But this is the first time I’ve been able to have fun with the Census, thanks to its Twitter account @2011Census I’m not the first person to write about this fantastic example of government use of Twitter, and I probably won’t be the last. But I’ve just got to reflect on what a refreshing account … Continue reading @2011census ticks all the right boxes