I’m sorry, LinkedIn.
I’ve tried to spend more time with you, but you’re just not pushing my buttons.
Sure, you’ve supplied a nice interface, with a simple clear design and a free online space for me to house my curriculum vitae. I think it’s also cool that I can connect to people I’ve worked with, plus past and future clients, to build a ‘career hub’. It’s also interesting to read the LinkedIn profiles of people I know, to see how their careers have progressed.
But when it comes to anything else, you’re less than compelling.
I struggle to visit you daily, unlike other platforms I frequent including Twitter and Facebook. When I occasionally remember, I will visit – but it feels as exciting as dragging myself to the dry cleaners.
I commend you for setting up groups, but often they’re quiet or they’re full of self-promoters.
I commend you for drawing in a news section. But I already get my news on so many other platforms.
When you enabled users to integrate their Twitter feed – that made things ugly.
Some other LinkedIn users swear that you’re cool. They say you’re a dynamic space that has helped them to boost their professional network. They’ve formed LinkedIn groups that meet up in real life. But for me – Twitter has done that dozens of times over.
I won’t shut down my LinkedIn profile, because as a personal ‘career website’ it’s very handy to have you ticking along in the background. But I seriously doubt you will ever ignite my passion.