According to a story on Mashable in 2009 , Follow Friday on Twitter was initiated by a tweeter called @micah
(If you’re not on Twitter, a quick explanation. On Fridays, tweeters may choose to take part in the tradition of ‘recommending’ a few of their favourite tweet pals, by circulating their names along with an #FF to indicate “follow Friday”).
I don’t want to join the chorus of blogs and tweets analysing whether #FF is useful or spammy. In this post – on Friday the 13th – I’m reflecting on my evolving opinion of #FF and want to know whether other tweeters have had a similar experience.
The 13 stages of #FollowFriday:
- When you’re a Twitter newbie, you notice a flood of tweets with #FF in them. You have no idea what #FF means. You ask. You don’t participate – just yet.
- One Friday, you decide to do an #FF. You tweet your favourite tweeters and hope you haven’t missed or offended anyone.
- You begin to receive #FF recommendations from others. You grin. The higher profile the person who #FF’d you, the more likely you are to be excited.
- You become dedicated to #FF. Religiously, you send some every week. You may send a few; you may receive a few. If you don’t receive an #FF, you feel down. You may eat a cookie.
- You thank everyone who gave you and #FF and you give them an #FF. It becomes an uninspiring Friday morning chore, second in line to checking your email.
- You begin to tire of #FF. The tweet pals who #FF’d you last week are giving #FF to others this week – and they left you out.
- You begin to realise lots of people don’t read #FF tweets.
- You roll your eyes every Friday. #FF just makes your tweetstream look ugly.
- You ignore #FF for a few weeks or months.
- You tweet that you think #FF sucks, it doesn’t mean anything, it’s only friends supporting friends, bots supporting bots … and you’re not taking part in this immature popularity contest anymore.
- Sometimes you’re curious and you read the #FFs sent out by your peers. Just to see who they’re “hanging with”.
- You notice that some people only #FF one or two others. And they provide reasons why. You start to do the same. It’s like that scene in Bridget Jones’s Diary “Introduce people with thoughtful comments”.
- You decide to produce high quality, occasional #FFs. Consider them gems of approval. You don’t do it every week.
What stages have I missed? What’s your experience with Follow Friday?