I say: “It depends on your objectives”.
Why are you using social media?
If you’re using social media on behalf of an organisation as a professional communications platform, then yes, you need a content calendar.
If you’re a happy-go-lucky individual using social media for yourself only, then hell no, you don’t need a calendar.
What do I mean by content calendar?
A content calendar could be any document / table / spreadsheet that outlines upcoming topics you could talk about on social media.
It doesn’t need to be meticulously detailed; but is an extremely useful piece of insurance. A content calendar can:
- Ensure you’re ready to post comments about key milestones for your company.
- Provide you with content ideas on those occasions when you “can’t think of anything to say”.
- Keep you focused on your objectives.
- Help you maintain a professional presence.
And just because you’ve got a content calendar, that doesn’t mean you can’t be spontaneous. Within social media platforms, you still need to be prepared to:
- Join impromptu conversations.
- Answer questions.
- Join relevant new memes, themes or conversations that are taking off online.
- And of course .. be creative and post ‘genius’ content that you thought of today
So in a nutshell: a content calendar isn’t a rigid plan that you MUST follow. It’s a guide to help you from time to time.
Your content calendar might include company events, community events, public holidays, competitions, launches and campaigns. A calendar puts you on the front foot and is a worthwhile investment before you embark on your social media posting. I know they’re extremely useful because I used to content manage many websites and different social media platforms – at once.
What’s your favourite way of maintaining content ideas? Do you have a calendar or simple list?