Month: March 2011

Content calendars are king

There have been a few articles recently about whether you need a content plan for social media (SXSW Gary Vaynerchuk Keynote and In Defense of Content Calendars). I say: “It depends on your objectives”. Why are you using social media?… Read More ›

Social media: getting on with it

This week I’m blogging about Frocomm’s New Media Summit, a digital conference for PR professionals that I attended in Sydney. The thing that struck me was that leaders in the Australian communication field have finally stopped asking “What is social… Read More ›


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