You probably thought a daisy couldn’t be scary, right?
Wrong – when it comes to the social media daisy.
I’ve seen the Conversation Prism (created by Brian Solis and Jess3) on so many websites and during so many conferences, I’ve lost count. It’s a fabulously colourful, summative picture of some of the social media tools which are available to us – and its shape reminds me of a daisy. (Granted, a very petal-heavy daisy).
But to novices and social media beginners – and let’s face it, they’re at many of our social media conferences – the daisy is darn scary.
It represents a minefield of names and platforms they just don’t understand. It looks overwhelming and can make a newcomer feel like they will never catch up. And I’m sure that’s not what the creators intended.
The next time you see this daisy, don’t cover your eyes or shake your head (as I saw some people do in a conference recently). View it this way – if we developed a similar daisy for all the different TV stations in the world, we wouldn’t feel despair because we weren’t watching all those stations, would we? We would recognise that we only watch the TV shows we like and that are relevant to us. We pick our favourites.
If there was a daisy that represented different types of wine, we wouldn’t give up on drinking because it was impossible to try all the varietals. Again (if we’re drinkers), we would choose the wine type to suit us and perhaps stick to that choice over the long term.
The Conversation Prism is the same. It represents a vast menu – it doesn’t mean you have to eat every dish. Focus on one social media platform that’s a “winner” for you and expend your best efforts there. In time, you might add another dish.