Corporate communications + Public Relations Adelaide


December 2010

Top 10, Top 10 Lists 2010!

Okay, it seems that at this time of year, we go crazy for Lists. So who am I to buck the trend? Here’s the Top 10 List of 2010 Lists. Discover the year’s most popular search engine searches, Facebook updates, Twitter trends, web start ups and more:

Google’s top searches in Australia 2010

(And if you’re interested, Google’s top searches, globally).

Top 10
Top 10

Bing’s top searches for 2010

Yahoo’s top searches for 2010

YouTube top videos for 2010 (nifty functionality)

Twitter trends for 2010

Top Facebook Status Trends of the Year

Ten most complained about ads, Australian (from Mumbrella)

Most downloaded on iTunes 2010 (warning – takes you to the iTunes Store)

Top 10 web startups (according to Read Write Web)

Top 10 coolest gadgets (you might want to contribute your own)

And if you’d like to help Margaret and David (At the Movies) choose the top 10 films of 2010, take part in their poll now. It’s open until 7 February, so you get to have your say.

Do you have any lists to share? Or would you like to add your opinion to a list above? What excited you in 2010?

Twitter Christmas Presents

What do you give a Twitter friend for Christmas?

This year, will you tweet out a mass Merry Christmas? (Just watch the term trend on December 25. How predictable is this going to be?)

Adelaide Christmas
Adelaide Christmas

Will you tweet some individual best wishes to your Twitter BFFs? Will you offer a friendly, personalised direct message?

Maybe you’ll be too busy with family and friends on Christmas Day to even think of Twitter. Or perhaps you’ll be relying on your Twitter networks more than ever, to keep you company. If you don’t have plans for Christmas Day, Twitter might help you smile and feel connected. Or if you’re at a dismal family event where tensions reign, you may be able to withdraw to a corner under the Christmas tree and tweet out a call for help!

I’m fairly certain I will visit Twitter on Christmas Day. Of course, I’ll spend lots of warm huggy time with my family. But when my children turn to their toys and start to consider me an annoyance, I’m sure there’ll be plenty of opportunity for me to connect with the Twitter pals who keep me smiling every other day of the year. Why should Christmas Day be any different?

A photo album is a nice present, right?

This Christmas, I’m hoping you’ll contribute to the #AdelaideXmas hashtag album. You can start now, or just take part on Christmas Day.

Share your festive season photos on Twitter and use the #AdelaideXmas tag. Then we’ll combine those as a hashtag album and have something to share together. You can be as creative, silly, wry or pathetic as you like (but please think of your workmates’ futures and don’t post anything that could get them into trouble!)

Hope you can take part … and, Merry Christmas.

Why the social daisy scares us

You probably thought a daisy couldn’t be scary, right?

Wrong – when it comes to the social media daisy.

The Conversation Prism - see on

I’ve seen the Conversation Prism (created by Brian Solis and Jess3) on so many websites and during so many conferences, I’ve lost count. It’s a fabulously colourful, summative picture of some of the social media tools which are available to us – and its shape reminds me of a daisy. (Granted, a very petal-heavy daisy).

But to novices and social media beginners – and let’s face it, they’re at many of our social media conferences – the daisy is darn scary.

It represents a minefield of names and platforms they just don’t understand. It looks overwhelming and can make a newcomer feel like they will never catch up. And I’m sure that’s not what the creators intended.

The next time you see this daisy, don’t cover your eyes or shake your head (as I saw some people do in a conference recently). View it this way – if we developed a similar daisy for all the different TV stations in the world, we wouldn’t feel despair because we weren’t watching all those stations, would we? We would recognise that we only watch the TV shows we like and that are relevant to us. We pick our favourites.

If there was a daisy that represented different types of wine, we wouldn’t give up on drinking because it was impossible to try all the varietals. Again (if we’re drinkers), we would choose the wine type to suit us and perhaps stick to that choice over the long term.

The Conversation Prism is the same. It represents a vast menu – it doesn’t mean you have to eat every dish. Focus on one social media platform that’s a “winner” for you and expend your best efforts there. In time, you might add another dish.

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