Get Glue: is it sticky enough?

Hot on the heels of my Miso review, today I’m writing about another ‘couch potato’ application called Get Glue.

First off – let’s hear it for couch potatoes. We can’t be jogging and surfing all day, can we? On our couches, we can be reading the greatest piece of literature or watching a documentary that will change our world. We all need to put our feet up and feed the brain some time.

Get Glue logo, glue bottle
Get Glue

So, to Get Glue.

I considered Get Glue pointless when I started using it a few weeks ago. (This may be because I was already using Miso. They are quite similar and as a Foursquare user too, I’m getting Check-in Fatigue).

At the Get Glue sign up stage on a  PC, I was treated to what felt like endless lists of movies, books, albums, actors and so on, in order to rate whether I liked them or not. The first 60 seconds was fun; the next two minutes became onerous; the final minute felt like a pointless invasion of privacy. So I left Get Glue for a few days.

Then I downloaded the iPhone and iPad apps to play with it properly. It became slightly more comfortable to relax back and rate a few of my favourite things and read a comment here and there. But the question remained: what am I getting out of it?

Yes, Get Glue allows you to share what you’re consuming. But we can do that on Facebook. In fact, if you remember the Facebook sign-up stage oh so long ago, it asks you what your favourite bands/TV shows/books are.

What’s more, Facebook has, for a long time, enabled third party applications that allow you to share what you’re reading and watching with friends. Remember iLike, the music app? I’ve got a box tab for it, but haven’t updated it in ages. What about Books in Living Social?

On Facebook, we don’t seem to stick with these check-in apps. After a few novelty check-ins, we forget to update what we’re listening to / reading. It’s just too onerous to continue to update, so we return to the tried and true status update only. In addition – there’s no reward for sharing our media consumption on Facebook [note: the Facebook Credits tsunami may sweep in and change this one day].

Will applications like Miso and Get Glue step in where Facebook has failed? Or will they be short-term ventures that, like the Facebook apps, die from neglect?

I’ve read some reviews of Get Glue and they all state what it does and how much “fun” it is. BUT WHY DOES IT EXIST? There is very little questioning of how it fits within our culture and its potential impact.

Here are a few uses I’m pondering:

  • Use Get Glue as a recommendation tool.  I’m reading Cat in the Hat, so Get Glue recommends The Lorax.  I’m listening to Nickelback, so Get Glue recommends I shoot myself [did you see what I did there? I’ll blog more on this later, because the ‘recommendations industry’ is starting to vex me. Just because I downloaded one Katy Perry song, it doesn’t mean you need to keep serving Pop up to me – hear me, iTunes?!]
  • For industry / The Machine. Get Glue could turn into a massive database of reviews, providing information on the network’s Most Popular Everything. If it takes off, it will no doubt become another important space for the marketing and PR industries to try to influence. “If it makes it on Get Glue, it’ll make it anywhere …”
  • Self-branding. It’s said that potential employers and even romantic partners check out our social networking profiles. How cool would it be, if your future employer thought you read Dostoyevsky and you always tuned into news and current affairs? Will that cute girl like you more if you check in to Bondi Vet? (Of course, this could lead to award conversations down the track …)
  • Encouraging us to consume.  There are many books under the Get Glue ‘literature’ category that I haven’t read yet. The list reminded me of all the great titles I had planned to read over the years. I felt compelled to rush to the library and borrow them all. It’s a combination of peer pressure and internal aspiration. Of course, this will work differently for all users. Some will feel compelled to watch more Kardashian. Thus, it’s not all good news for the world.

Finally, Get Glue also contains ‘topics’. So you can discuss and rate just about anything under the sun. Why would you do that, when you can discuss topics in other, more popular social networks? I do not know.

As always, I encourage you to use the app yourself and make your own judgement. The best part of Get Glue so far is being reminded of all the great movies, songs and books you’re enjoyed over the years. That’s worth a smile – and the app is free. There’s another smile for you.

10 Comments Add yours

  1. Diane says:

    I am only a recent convert to Miso, and while I tried Get Glue a month or so back, I didn’t like it. Miso, for me, is a convenient way to share what I’m watching, rather than have to type it unto my status update. Get Glue seemed inconvenient, mainly because it didn’t seem to have the range of Aussie TV that Miso did. Anyway, that’s not important. What is important is why these apps to share every minutae of our lives exist, and why we feel compelled as a society to do so. And interestingly, arguments about privacy are waged all around us. I’m as non-private as the next person, but it is a marketer’s dream to have so much information about our attitudes, beliefs, habits, hobbies, families and professions “out there”. It’s as easy as reading someone’s Twitter stream to know what they are about and how to market to them. As a social media fan, I take my hat off to developers and companies who have made sharing such an integral part of our lives, and many of them wealthy beyond their wildest dreams. Because, in the end, no matter how we dress it up, it’s all about the bottom line.

    1. Prakky says:

      It is indeed a marketer’s dream, and I’m sure with any new app now, the developers are considering how they can monetize what they’re collecting. An ad for the new Leonardo movie, sent to all Leonardo fans…?

  2. Chris Foster says:


    I’m convinced a lot of apps are created, with the main goal of being bought out by the likes of Google and it’s not a bad strategy.

    I occasional go through all the Google Settings on the various services to see what new features are available to switch on. Besides my recent discovery of ‘Search Mail and Docs’ in Gmail Labs (check out CloudMagic also) I checked out Gbooks which I’ve never utilised previously.

    I was hoping I could sync my Amazon wishlist with Gbooks but could not find any info on that, so I went ahead and duplicated it manually. Pleasantly surprised that you can search local libraries for entries from any search or ‘bookshelf’. Here’s my library:

    So for books it’s a nice way to show your list, much like Get Glue..with more features to come no doubt (videos 🙂 and, they (and your data) will be around a lot longer than adaptiveblue.

    Not bullish on badges, mayorships, or anything else you want to attach to I, me or mine…’s not about you or me, it’s about them isn’t it #socadl #smcadl ?

    1. Prakky says:

      Thanks for the insights Chris, I’ll take a look at G books too.

  3. yani says:

    Oddly enough, I’m not a big fan of these kind of apps/services that try to do everything… I have a list of movies I own on IMDB, the books I’ve read on LibraryThing and now the teevee and movies I watch via Miso.

    But I wouldn’t want them all in the same place.

    Does that actually limit the information I’m giving away to the marketing community? If somebody knows I watch a lot of Mythbusters but doesn’t know I’ve read all the Terry Pratchett novels or own all the Nightmare on Elm Street movies, does that make me harder to pigeonhole?

    But it does mean that I can disconnect most of these things from me in the real world. I like to keep my world in carefully separated sections, partly so I can say pretty much whatever I like (within reason) without having to worry about who is going to find it later.

    It’s also part of the reason I won’t get involved in Facebook…

    I really don’t see the point of Get Glue though… the movies, books and teevee maybe, but when I looked at the homepage recently, somebody had “liked” Italian. Not food, the whole Italian language.

    That just seems like a step too far to me…

    1. Prakky says:

      Valid points! The topics on Get Glue open up ‘likes’ even further. You like social media? You like Australia? So what. Needs refining or community moulding of some sort.

  4. Mark Phillip says:

    Hey Michelle, my mantra is, “Technology should liberate, not inundate.”

    It’s amazing how many companies have pinned all of their stickiness on the assumption that user’s will forever be motivated by 64px square PNGs.

    Have a look at Are You Watching This?!. With our model, we blend your idea #1 and #4 into the best sports alert system out there.


    1. Prakky says:

      That’s a great mantra Mark, I may have to borrow that one. I’ll take a look at Are You Watching This – and try to get past the fact that I’m not really into sport, and not American, to see what the platform offers. Cheers!

      1. Mal Chia says:

        I love American sports (plus I’m married to a Texan) so Are You Watching This is right up my alley! Will check it out – thanks.

  5. Shelley Jahn says:

    I don’t know if this was the case when it debuted last year, but you can earn up to have free stickers physically sent to you. I would love stickers from Parks and Rec and Community and such to stick on notebooks and my lap top etc. That’s why I joined.

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