4 ways to improve your social media description:
When you’re delving into social media for the first time, there’s a few “MUST DO” items you need to attend to. I’ve blogged about many of these in the past, and you would have read about them on other sites.
You need a plan. That’s clear. You need to know where your target audience is. You need the resources to manage social media and a commitment to engage in conversation. You need to know how to measure success.
So when you’ve dotted those i’s and crossed those t’s, what next? Your brand and profile design are usually the next considerations. So you ensure you have the appropriate logo, backdrop and company colours, right? Easy enough.
What then? What about the words you’ll use?
This is where I see many company profiles fall down, again and again. Organisations are failing to adequately describe themselves and missing big opportunities. It’s so obvious, it’s not even considered.
Check that you’re doing the following:
- Say who you are. What business are you in? Do you sell widgets? Well, for goodness sake, tell us you sell widgets. Are you a hotel? Are you a restaurant? Are you a tour guide? Your business name might not say it all. Social media puts you on an international platform – don’t assume people have heard of you!
- Don’t use your mission statement. Your company vision or mission is NOT an appropriate piece of text for your YouTube, Facebook or Twitter biography. Your audience isn’t interested. Tell us what you’re going to do for us! Celebrate what you’re known for. Tell us how to engage with you online.
- Remember Search Engine Optimisation! SEO isn’t only for your official website. The words you use in your social media profiles have an impact on whether your target market finds you. Use important key words that describe your business.
- Your web address. I’ve seen many Facebook profiles and YouTube biographies where the company’s official website address is either absent or hidden away. Put your full address in your Facebook description (don’t just bury it under your Info tab), and include http:// so it’s linkable. Input as much as you can into YouTube. Don’t just load a video: you may as well create a whole channel. If you don’t have much content, just Favourite other relevant content to populate your page.
What are some things you think organisations could do better, with their social media profile pages?