Tweets to ‘take your breath away’

I’m constantly amazed by the amount of followers that some Twitter accounts attract. They’re Twitter accounts that seem to break all the ‘rules’ of Twitter etiquette, carrying out such no-nos as: Broadcasting only. Tweeting without replying to anyone else or even retweeting. Selling only. Accounts that aren’t interested in talking to you or commenting on the news of the day: they’re only tweeting about sales, … Continue reading Tweets to ‘take your breath away’

Expert is a Dirty Word

If there’s one word that’s derided – nay, spat on – by the social media community, it’s the term “social media expert”. I guess I have to yell at the outset here, that this is not a blog about my own capacities or some search for approval. I’m just amused by the massive backlash against the term, such an obligatory backlash that one now feels … Continue reading Expert is a Dirty Word

Will the real French Connection please stand up …

There’s a lot of talk about Facebook’s ever-changing privacy settings, and its new ‘Community Pages’. Not many people realise yet, but if you type a phrase or word into your Facebook status, it may be drawn into the wall of a new Community Page. I thought I’d let these Facebook page examples tell the story (read the page description, then the actual posts that get … Continue reading Will the real French Connection please stand up …

Take a Pollyanna view

I talk to a lot of organisations about social media. So I tend to hear the same questions again and again. You can probably guess what sort of questions they are. I’ll write a FAQ list one day. But in the meantime, I want to share one of the most intriguing questions: “What happens if somebody says something bad about us?” It’s every organisation’s fear. … Continue reading Take a Pollyanna view

How #Adelaide took over the nation …

 It’s nice to read a story about the little guy doing well, isn’t it? Well, this is a story about the #Adelaide hashtag. (Now, there’s a story that wouldn’t make sense two years ago ..) For some time now, the #Adelaide hashtag has been one of the most popular tags on Twitter in Australia. Time and again, the #Adelaide hashtag produces more tweets than its … Continue reading How #Adelaide took over the nation …