I’m constantly amazed by the amount of followers that some Twitter accounts attract.
They’re Twitter accounts that seem to break all the ‘rules’ of Twitter etiquette, carrying out such no-nos as:
- Broadcasting only. Tweeting without replying to anyone else or even retweeting.
- Selling only. Accounts that aren’t interested in talking to you or commenting on the news of the day: they’re only tweeting about sales, their expertise or why they can make your life better.
- Appearing eerily like a late night TV infomercial or televangelist of the 80s.
Here’s a sample of some Twitter account bios and their follower numbers * :
“I want everyone to achieve their dreams. Please ask me how.” More than 22,000 followers. No interaction with followers, just broadcasting.
“I’m living an extraordinary abundant life and creating moments that take my breath away!” More than 10,000 followers. Broadasting, um, inspirational tweets about ‘creating’ and ‘dreaming’.
“Want to earn some extra spending cash? Click on the link to learn how!” Broadcasting only, more than 16,000 followers.
“Click this link to learn how an internet millionaire did it and why he is giving his system away FREE!” More than 16,000 followers. Broadcasting – and with offensive pink flower Twitter background, to boot.
Why should I be surprised? People buy things after watching TV infomercials. They buy porcelain dolls via easy monthly payments. They believe in horoscopes. They email their bank account details to Nigeria. Why should the Twitterverse be any different?
Why should it be different? I’ll tell you why!
We can read a Twitter account so clearly. It’s not set to dazzling music or persuasive voicer-overs. Tweets that sell you something aren’t couched within polite phrases toward the end of a 3 hour brainwashing seminar. Tweets haven’t stepped into your home to give you a personal demonstration and then hang about eyeballing you until you sign up. Tweets, and Twitter account bios, and their motivations and shortcomings, are blatantly obvious for all to see.
* And where did I find these Twitter account fine examples? My own Follower list, of course.😉