Goodness & Light of Facebook II – Charities

This is my second blog about the positive power of Facebook.

To me, Facebook isn’t a ‘place of evil’ or ‘destroyer of young minds’ as some traditional media would have us believe. It connects people, resurrects friendships, reminds you of great times and helps you look forward to new ones.

Today I’m blogging about charities on Facebook.

Charities use all sorts of communications channels to tell us about their causes. For years, their efforts have been supported by direct mail, telemarketing, fundraising events, sponsorship and so on.

But Facebook has allowed charities to set up shop in a community environment, where people can connect with them and easily share their favourite charity with their social circle. When was the last time you deliberately set out to visit a charity’s official website? Then consider how often you come across a charity (or cause) on Facebook.

Here’s some good examples:

Australian Red Cross

UNICEF

World Vision Australia

McGrath Foundation

Of course, Facebook application ‘Causes’ has enabled many not-for-profits to share their cause on Facebook. It’s an app specifically designed for mobilising the power of Facebook to support worthy causes, and is used by millions of people around the EVERY MONTH.

Do you have a favourite charity or cause on Facebook? Has Facebook enabled you to learn more about that cause and get involved? Tell me about it – see the Comments link above.

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