#SAElection Day Tweeting


On election day in South Australia, I take a last-minute look at what political candidates have been doing on Twitter.

This is a follow up to my ‘Politicians and Twitter’ blog a few weeks ago …

Premier Mike Rann hasn’t tweeted for past two days. Too much to do, to tweet? I would’ve thought using your own direct broadcast channel and conversing with the electorate was more important now, than it ever was. Would have loved to see tweets from the Premier sharing insights like:

• What’s it like, the night before the election?
• How does he feel, going into the polling booth?
• Is he glad election day has finally come?
• What’s his message to the electorate today?
• What party does he have planned tonight? What happens if he loses?

The Premier’s Twitter account did contain a few Twitpics recently – not terribly insightful – and he also attempted to start a #premiermikerann hashtag that didn’t turn out to be too popular.

Opposition Leader and Premier-hopeful Isobel Redmond hasn’t tweeted for the past three days, and the last tweet seems to be clarifying a policy. In fact, her last few tweets are attempting to clear up what’s she’s called “incorrect” media reports. Not a good look to leave on your Twitter page. Why not some positive announcements and tweet interaction with your voters, going into election day?

On the plus side, Ms Redmond did respond to some tweet queries from others, and used the #saelection hashtag – fantastic way to be part of the community stream on the topic. (I’d love to see her team load a branded Twitter background for her, though. You’ve got to use every opportunity to brand yourself, people!)

Michael Wright continues to be largely a conduit for the Premier’s tweets (why bother – I guess he’s playing it safe?); Mark Parnell hadn’t tweeted for the past four days.

Jamie Briggs has been tweeting regularly throughout the election period, including today, commenting on a “great feeling”. He’s had a consistent tweet theme : “rann’s time is up and redmond is ready” .. did you notice?

Best examples include Kat Nicholson for Gamers4Croydon regularly tweets, replies, uses hashtags and posts twitpics. And Dr Jane Lomax-Smith continues to communicate to a high standard, today sending out a few tweets about what she’s doing on election morning and feeling “buoyed by level of support today” .

What I’d like to see happen on Day 1 of the new government:
The communications team sits down and starts to work out how to best use social media to engage with the people who put them there.

What have you seen happening on Twitter during the #SAelection?

2 Comments Add yours

  1. personally i think the viral nature of facebook is amazing, the fact that you can start a group or post an event and if it resonates with people you can have hundreds if not thousands of people supporting your cause within a matter of days, something that was a lot more difficult to do before facebook, e.g. i know someone who raised $4,000 recently purely through facebook contacts!

  2. Prakky says:

    Thanks for your comment, adelaide dancing! Yes, you're absolutely right: Facebook can help people rally around a cause, in a way previously not possible.

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