When it comes to some quick promotion of your business, don’t overlook the good ol’ social photos. Social photographs are a staple of the print and online media and surely one of the most unmissable sections of every newspaper. They’re a vibrant, light and easy way to maintain your business’s profile and – in many cases – reward clients, partners and staff by including them … Continue reading Social pix are serious business
Years ago, I worked as a social media consultant and much of my work involved government departments. Some of my work also involved politicians. And let me tell you: a great many of them wanted to avoid social media. They laughed at any notion of using social media platforms to communicate with the public and constituents. They were largely focused on the perceived risk. Government … Continue reading Trump social
Our mothers have our best interests at heart, right? Well, by and large. Occasionally they let us stay up too late, or filled us with sugary products; they were late collecting us from school or failed to sign an excursion consent form. But overall, mothers are there to protect and nurture and teach us. They defend us against the world and encourage us to put … Continue reading Why PR is like your Mother
You’ve got a speaking gig? Congratulations. It’s a good public relations device to build your profile and help you reach out to potential clients, customers or partners, and share your expertise or point of view. Your audience may comprise 12 people. It may comprise 120. No matter the number, there are things you can do to make the most of your presentation and leverage the effort … Continue reading 20 Ways To Leverage Public Speaking Engagements
The original title for this post was ‘5 ways to help your clients to develop relationships’ but that didn’t sound right. Yet this article is about relationship-development. After all, relationships are at the heart of public relations. A good PR practitioner looks after their clients’ reputation and that includes not just media relations, sponsorships and events, but helping clients to develop the professional relationships for … Continue reading 5 ways to help your clients to network
I’ve worked in a few PR roles over the years. Every day is different and projects can include issues management, event management, web writing, publicity stunts, drafting columns, researching niche publications, organising stakeholder meetings .. and so much more. But a lot of my work is in media pitching – which for the PR novice, means sending a story idea to a journalist in the … Continue reading The PR rollercoaster
This post was first published in InDaily on 9 March 2016 Where does emotion feature in a corporate crisis? It’s a question I’ve been asking myself recently, following Unley Council’s parking fees stoush with the Transport Department and reactions to food writer John Lethlean’s Hill of Grace review. PR lore would have us ‘keep calm and carry on’ but sometimes emotion is appropriate and valuable. … Continue reading Does emotion have a place in PR?