Your goal is: be SMARTER

One of the great benefits of teaching public relations at a university is the regular reminders I receive of the standards I should be striving for as a PR consultant. This was brought home to me this past week, as I assessed the communication strategies submitted by post-grad students as part of an assignment. As…

Changes in journalism impacting PR

In a recent PR Daily post, Mike Schneider wrote of the ‘4 ways journalism changes are affecting PR’.  While based on the US experience, the piece has relevance for the Australian PR practitioner. Scheider recounts that “nearly a quarter of jobs in the industry have vanished in less than 10 years” in the US. It’s…

All important: truth in PR

Public relations practitioners often find themselves defending their profession. After all, isn’t PR “spin”? Isn’t it “damage control”, “manipulation” and “propaganda”? No. No, it isn’t. Practised professionally, public relations is ethical, truthful, often serving  noble causes, sharing very important messages which can make the community a better place. To illustrate this when discussing (slash-defending) PR,…

5-minute crisis comms

Or: how to begin your crisis communications plan in five minutes This year I’ve signed on several new clients (welcome aboard, all!) and along with devising happy new PR plans together, I’ve been turning us towards darker thoughts. Like: what could possibly go wrong in your organisation? And what would you say if things did?…

Happy little Vege-stunts

Can you hear the Down Under lyrics being rewritten? “He just smiled and gave me a Vegemite ice cream …” Vegemite’s marketing and PR team must be pleased with the spike in brand mentions since it began sharing a story yesterday about a Vegemite icy pole. Brace yourselves Australia… it’s time for VEGEMITE Icy Poles!…

Would you buy a car from that man? Reputation is personal

I’ve been pondering reputation. Reputation, of course, is central to the public relations profession. But in my own household, reputation is also very personal. You see, not only am I a PR consultant (a so-called spin doctor), my husband is a car salesperson (of used cars, no less). That places us toward the bottom of…

Prakky’s pick: Top sources of Australian media news

I recently wrote about the importance of having a good media distribution list and the importance of keeping up with changes in the media industry. I thought it would be useful to share some sources of news on Australia’s journalism industry (in no particular order): The Australian – Media A feature of every Monday print…

Why am I on your media list?

I’m in the interesting position of being both a PR consultant and – apparently because of this blog, Prakkypedia – part of the media. At least, that’s according to the emails regularly hitting my inbox. Several times a week, I receive emailed media releases or media pitches from a wide variety of firms with a…

Four ways to make a PR pro cry

Now, I’m sure most readers don’t actually want to make a public relations practitioner cry … But as someone who’s worked in PR, in some form or another for many years now, I’ve got a pretty good handle on what can upset, flummox and depress us. This list relates in particular to those who work…

Social pix are serious business

When it comes to some quick promotion of your business, don’t overlook the good ol’ social photos. Social photographs are a staple of the print and online media and surely one of the most unmissable sections of every newspaper. They’re a vibrant, light and easy way to maintain your business’s profile and – in many…