public relations

A snapshot of public relations

What is public relations? Most businesses are familiar with the concept of advertising and marketing – but public relations can be misunderstood. As a business, you know you need to let your customers (or stakeholders) know what you have to… Read More ›

Missing the signs

When you’re in the hospitality business, you want to take every opportunity to promote yourself. Right? Why then, this strange trend for new hospitality businesses to erect signs on their construction sites which don’t tell us anything at all? Lately,… Read More ›

Got style?

When I studied journalism at the University of South Australia in the late 80s/early 90s, one of the compulsory text was The Elements of Style  by Strunk and White. It was my introduction to style guides and an early lesson… Read More ›

A letter to break your heart

Some people make jokes about online dating. And some people make jokes about good old fashioned-printed letters (I’m looking at you, digi folk). So I was fascinated to hear about the Australian Competition and Consumer Commission (ACCC)’s Scam Disruption Project… Read More ›


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