Author Archives

Adelaide social media consultant, better known as Prakky.

  • “DIY PR” session coming soon


    Once upon a time, I delivered a training session or presentation at least weekly. These days, I don’t take to the stage as much. So I’m very excited to be presenting a session on public relations next week. Public relations… Read More ›

  • Missing the signs

    When you’re in the hospitality business, you want to take every opportunity to promote yourself. Right? Why then, this strange trend for new hospitality businesses to erect signs on their construction sites which don’t tell us anything at all? Lately,… Read More ›

  • My A List is better than yours

    What makes an A list? Most of the public would define the “A list” as celebrities and wannabe celebrities. They’re the in-crowd who get invited to glitzy launches, wear the latest fashions, walk the red carpet and appear in the… Read More ›

  • Got style?

    The Elements of Style book cover

    When I studied journalism at the University of South Australia in the late 80s/early 90s, one of the compulsory text was The Elements of Style  by Strunk and White. It was my introduction to style guides and an early lesson… Read More ›

  • For sale: neighbourhood stories

    Garage sale signs all ready to go!

    A young girl munching on a toffee apple visited us this week. Countless middle-aged women visited us too, wearing three-quarter length pants, clutching handbags and usually arriving in pairs. An Asian father who has given up drinking and wishes his… Read More ›

  • 5 alternative comms tactics

    Beerenberg job ad

    Communications professionals need a suite of tactics in their toolkit and in today’s blog, I’m sharing some more obscure ones that might suit you or your clients. Promoting your cause or your brand, or having conversations with your community, is… Read More ›

  • A letter to break your heart

    Scam-warning letters are on their way

    Some people make jokes about online dating. And some people make jokes about good old fashioned-printed letters (I’m looking at you, digi folk). So I was fascinated to hear about the Australian Competition and Consumer Commission (ACCC)’s Scam Disruption Project… Read More ›


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