About

Follow Prakky on Twitter

Michelle Prak, aka Prakky, has more than 20 years experience in the communications field, spanning public relations, politics, corporate communications, writing, journalism, digital communications and social media.

Michelle has an outstanding record as a PR advisor. Her expertise includes PR strategy development, media liaison, publicity launches, issues management, brand-building and more. She is also an astute and experienced media spokesperson.

Michelle is President of the SA Council of Public Relations Institute of Australia, sits on the Board of Crime Stoppers SA, and is caretaker of the Adelaide social media community Socadl. She was appointed one of the inaugural mentors for Women in Media in 2015 in recognition of her contribution to the digital media profession.

She has a BA in Journalism and Masters in Communication Management and lectures on PR at the University of South Australia. In 2013 she was named one of South Australia’s 50 ‘Rising Stars’ in The Advertiser.

Follow Michelle on Twitter @prakky and see more career details on my LinkedIn.

Michelle Prak - photo by Cathie Tranent

Prakky ‘social media consultant’ in the media

Facebook still a social favourite, The Advertiser, 28 January 2014
‘The mouse that roared’, Facebook for causes, Sunday Mail, 19 January 2014
Regular presenter, ‘New Media Jungle’ on Business Agenda SA, Channel 9 Adelaide, 2013. See episode five here (19 minute mark) as an example
Social media and the election
, 5AA interview, 6 August 2013
Today Tonight, Adelaide, story on blogging, 23 July 2013
Instilling media confidence in leaders, The Advertiser Business Journal, 4 June 2013
Students sharing NAPLAN images on Instagram, Seven News, 13 May 2013
Businesses ignoring social media, The Advertiser, 16 April 2013
Social media use must meet needs, News Ltd Business Journal monthly, 3 April 2013
How people use social media to bring change in South Australia, The Advertiser, page 1 and 6, 28 December 2012
Liberal Party encourages MPs not to tweet, 5AA morning show, 10 December 2012
Mexican restaurant Mad Mex in racist Facebook row, News Ltd, 27 November 2012
TV networks turn to social media, The Advertiser, 23 November 2012
Facebook denies private messages made public, Channel 7 News Adelaide, 6 October 2012
Teachers and cyberbulling, Leon Byner breakfast show, 5AA, 23 September 2012
Today Tonight, Channel 7, “Naked Selfies” 4 September 2012
Online Trolls, 5AA breakfast interview, 2 September 2012
Friendzy Bingo, Channel 7 News Adelaide, 10 August 2012
How and why your business should use LinkedIn, Leading Company, 11 July 2012
Do outburst tweets make you a twit? 5AA breakfast interview, 19 June 2012
Working the net, cover of CareerOne nationally, 9 June 2012
Legal risk over website .. The Advertiser, 24 May 2012
How 1.6 million friends decided our top Logie, The Advertiser, 16 April 2012
They’re  tops when it comes to twits, Sunday Mail, 18 March 2012
Social media is what you make it, Opinion piece, The Advertiser, January 2012
Child’s Right Not to be Embarrassed, InDaily, page 1, 21 November 2011
New Age Networking a Growing Necessity, The Advertiser, 9 July 2011
You can tube an online fortune, The Advertiser, 3 December 2011
Twitter hashtags working out a tweet, The Advertiser, 11 May 2011
So much said in 140 characters, The Advertiser, March 2011 – Twitter’s 5th birthday
Social media a network must, The Advertiser, May4 2010
Social media column in The Advertiser, May 2010
Reaping Net Benefits (links to PDF) SA Defence Business 2010
Social Swarm a Buzz Event in Adelaide City Messenger, August 2010

Video
My Future series: Social media manager, June 2012
Social media and marketing, Indaily, 21 March 2011  

Michelle Prak, State Volunteer Congress 2010

Michelle Prak, State Volunteer Congress 2010

2 replies

  1. Yours is a truly 21st-Century profession. Good on you!

  2. Great Blog Keep writing…

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