For a long time, Facebook Page managers have wished for certain Facebook features that weren’t there. Today, one of them has been released. And that’s the ability to schedule a Facebook status update, so that it appears into the future. Scheduling status updates is something that social media dashboards like Hootsuite have been able to [...]
Read more10 reasons for using Twitter
May 25, 2012
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Recently, I was invited to talk to a retiree group about social media. They were a lovely, inquisitive bunch, seriously pondering whether social media might offer something to them. It was one of those presentations which reaffirmed my appreciation for Twitter in particular. This happens whenever I explain why I like Twitter so much. So [...]
Read moreThe worst things you can do with your Facebook business page
May 22, 2012
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[This is a Social Media 101 post] Does your business have a Facebook page? Are you guilty of any of the following? Not responding to fan’s questions or comments Not filling in all the biography fields available to you: your company overview, email, website address and so on Not removing offensive posts (pornographic images, offensive [...]
Read moreWho has the Biggest Voice on social media?
May 16, 2012
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I’ve got a confession to make. I watch The Voice. I like it. I watched the American version featuring Christina Aguilera and enjoyed that; so I looked forward to the Australian version and have had fun watching the blind auditions. The current live shows? I’m not enjoying those so much … But I digress. The [...]
Read moreThe social media time machine
May 4, 2012
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Social media users often move through different phases according to the length of time they’ve spent on social networks. And “time” is a common thread that comes up in conversations around social media. I’ve pulled these two time themes together in the list below. Do you recognise yourself or others in these sayings? “It’s a [...]
Read moreDeadly serious about social media
April 30, 2012
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As we spend more of our lives on social networks, it only makes sense to ask: what happens to our social media accounts when we die? A start up called Dead Social has taken this a step further, by developing a tool that will enable people to store Facebook, Twitter and GooglePlus messages, for distribution [...]
Read moreSelling social media to your management or board
April 20, 2012
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A lot of organisations would like to use social media – but they’re blocked by management. CEOs, board members and others can be wary of social media because they are the guardians of an organisation’s future and its reputation. They constantly assess risk, and social media can appear to be a volatile and risky space. [...]
Read more6 ways to enhance your Facebook experience
April 11, 2012
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This is part of the Social Media 101 series. If you’re more au fait with social media, look away now … Facebook is Australia’s most popular social network, with a user base hovering around 10 million and growing. But some things about Facebook annoy us, right? Here are six quick little adjustments you can make [...]
Read moreWhy comms professionals MUST use social media
April 10, 2012
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I’m still coming across many colleagues in the communications field who haven’t used social media yet. And by that I mean: don’t have a Facebook account. Have never looked at Twitter. Aren’t sure how to find a blog. My first reaction is to struggle to keep my jaw from hitting the floor. The second reaction [...]
Read moreBut .. I can’t find you on Facebook!
March 26, 2012
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Ever seen a sign that says “Find us on Facebook”? It has to be one of the most aggravating marketing calls to action. Find you? You mean, type your business name, or its nearest approximation, into the search box of Facebook? And then you want us to assess the results, do some filtering, reject listings [...]
Read moreSocial Media | Australia
I'm an Adelaide-based social media consultant. I work with organisations and government departments to help them through the social media minefield. Strategies, coaching, training, presentations. Email michelle@prakky.com.au
