Recent Posts

  • My 2 essential public speaking tips

    When it comes to public speaking, I’ve progressed from ‘terrified’ to ‘comfortable’. Many years of public engagements have assured me that I won’t collapse in front of an audience and I’ve grown to enjoy presenting. There’s a lot of shared… Read More ›

  • Closing the loop with your media coverage

    Prakky public relations presentation

    Have you recently gained some positive media coverage? What happened next? Did you bask in the glow for a while? Tell family and friends? Did you keep a copy of the news article, or had you already told your connections… Read More ›

  • “DIY PR” session coming soon

    IMG_1225

    Once upon a time, I delivered a training session or presentation at least weekly. These days, I don’t take to the stage as much. So I’m very excited to be presenting a session on public relations next week. Public relations… Read More ›

  • Missing the signs

    When you’re in the hospitality business, you want to take every opportunity to promote yourself. Right? Why then, this strange trend for new hospitality businesses to erect signs on their construction sites which don’t tell us anything at all? Lately,… Read More ›

  • My A List is better than yours

    What makes an A list? Most of the public would define the “A list” as celebrities and wannabe celebrities. They’re the in-crowd who get invited to glitzy launches, wear the latest fashions, walk the red carpet and appear in the… Read More ›

  • Got style?

    The Elements of Style book cover

    When I studied journalism at the University of South Australia in the late 80s/early 90s, one of the compulsory text was The Elements of Style  by Strunk and White. It was my introduction to style guides and an early lesson… Read More ›

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